When you're getting a new website off the ground, knowing exactly what to measure will make or break your success.
1. Load Time
The first metric that you need to monitor is load time. It has a huge effect on SEO and user experience and will make or break your website's success. I was reading an interesting article that was breaking down some stats from Walmart.
Did you know that every second that they saw in load time improvement, they saw roughly a 1 or 2% increase in conversions?
That's not bad, something's better than nothing, right?
So load time not only affects your search engine rankings but it can also affect your conversion rates.
2. Bounce Rate and Dwell time
If people like your content they will spend more time consuming it,.
If they don't well then you're kind of in a bad spot.
A simple way you can improve this is linking your content together. By doing…