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Showing posts from November, 2019

Three most important Metrics you should be looking at when starting a new website

I'm going to break down 3 SEO metrics that you need to measure when launching a new website.

When you're getting a new website off the ground, knowing exactly what to measure will make or break your success.

1. Load Time

The first metric that you need to monitor is load time. It has a huge effect on SEO and user experience and will make or break your website's success. I was reading  an interesting article that was breaking down some stats from Walmart.
Did you know that every second that they saw in load time improvement, they saw roughly a 1 or 2% increase in conversions?
That's not bad, something's better than nothing, right?
So load time not only affects your search engine rankings but it can also affect your conversion rates.

2. Bounce Rate and Dwell time

If people like your content they will spend more time consuming it,.

If they don't well then you're kind of in a bad spot.

A simple way you can improve this is linking your content together. By doing…

Analyzing a ranking drop in 2019

I thought you might be interested in my latest blog on my website
How to diagnose a ranking drop in 2019

How to Optimize Your Internal Link Structure

How Optimize Your Internal Link Structure Most of the content marketers and business savvy people understand the importance of external links for Search Engine Optimization. These are without a doubt an essential ranking factor because they are considered as a strong and effective trust signal from high quality and high authority websites. However, internal linking is a strategy that many businesses tend to neglect. They are unaware of the fact that internal linking must be used to direct link equity and where it should be placed to have the highest impact on the content it’s directed at. Internal links are one of the underrated workhorses for SEO, but they are great for users and conversions. They are easy to build and manage but more often than not overlooked. What is an internal link? Internal links connect one page of the website with other pages of the same website. In simple words, the source and target domain in internal links are the same. Internal links are your website’s ne…