This is a little blog intended for people who need help with SEO or or just optimizing their site in general. Sometimes I write things I find too short for my website so I prefer to post them here instead. Feel free to read or reach out. Would love to hear comments from you as well.
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How to Optimize Your Metas, H1, H2, Titles, Descriptions Etc
Your Metas, H1, H2, Titles, Descriptions Etc
HTML elements are
essential for searching information within your website. The search engines use
title tags, meta description, and headers to understand the content on sites
and their relevance to a particular search query. For instance, keywords make an
article like “SEO Florida” to be more machine-readable and help search engines
display them to the visitors. This makes the article with the title tags,
Metadata, keywords, and headers make appropriate mark-up for visitors accessing
your website.Title tags and
descriptions are the best elements that determine the search activity, while
headings are sub-topics that aid readability.
following elements properly will enhance your website in the search results as
well as to the visitors accessing your page.
Titles tags are
HTML Elements which specifies the title of an article on the website. They are
critical for SEO and social sharing and get displayed as in the search engine
result spaces. A title needs to be an accurate and concise description of the
website content or information. To optimize it, first, keep it short with 50-60
characters. Keeping your titles at 55 characters, it fully displays your
website content or page document. Second, use many keywords in the title tags.
Conducting proper keyword research and apply them to the website enables you to
create a reasonable title tag. Third, using unique titles for your website. You
need to avoid confusing words and duplication when writing the titles. Lastly,
you need to include your brand name. Our title should have your brand at the
description refers to the information within the search engine. It needs to be
unique to the web page of the website, including the head of the webpage. In
most cases, meta descriptions do not increase the search engine rankings but are
essential for gaining user clicks.To
optimize meta descriptions, you need to use enough keywords, make it unique,
relevant, and compelling. A compelling description without repetitive content encourages
users to click. A standard meta description has 150-160 characters. When
optimizing the meta descriptions, you should monitor click-through rates using
the Google Search Console.
Headings tags are
tags on web pages indicating headings of certain content breaking down them in
to several parts. They help the search engines to discover specific topics on
the web page and break pages into logical chunks, making it easier for visitors
to read the content. They are split into main heading and other different
subheadings. H1 refers to the main heading.
H1 tags describe
the primary purpose of the web page to search engines. To optimize, you need to
use one H1 per page. It should be unique and available on every page.
Duplicating the H1s send confusing signals about the page.
The following tags
come after H1 is usually subheadings intending to break down content into
subcategories. They break the web page into differed sections. Meta description
determines their optimization.
I'm going to break down 3 SEO metrics that you need to measure when launching a new website.
When you're getting a new website off the ground, knowing exactly what to measure will make or break your success.
1. Load Time
The first metric that you need to monitor is load time. It has a huge effect on SEO and user experience and will make or break your website's success.
I was reading an interesting article that was breaking down some stats from Walmart.
Did you know that every second that they saw in load time improvement, they saw roughly a 1 or 2% increase in conversions?
That's not bad, something's better than nothing, right?
So load time not only affects your search engine rankings but it can also affect your conversion rates.
2. Bounce Rate and Dwell time
If people like your content they will spend more time consuming it,.
If they don't well then you're kind of in a bad spot.
A simple way you can improve this is linking your content together. By doing…
How Optimize Your
Internal Link Structure
Most of the content marketers and business savvy people understand
the importance of external links for Search Engine Optimization. These are
without a doubt an essential ranking factor because they are considered as a
strong and effective trust signal from high quality and high authority websites.
However, internal linking is a strategy that many businesses tend to neglect.
They are unaware of the fact that internal linking must be used to direct link
equity and where it should be placed to have the highest impact on the content
it’s directed at. Internal links are one of the underrated workhorses for SEO,
but they are great for users and conversions. They are easy to build and manage
but more often than not overlooked.
What is an internal link?
Internal links connect one page of the website with other
pages of the same website. In simple words, the source and target domain in
internal links are the same. Internal links are your website’s ne…